New York Times Fashionのインスタグラム(nytstyle) - 8月24日 05時35分

When Pacsun, the brand known for selling skate and surf wear at malls, announced last year that it would release a clothing collection in partnership with the Metropolitan Museum of Art, some reactions could be summed up as: Why?

After releasing three collections with @themet, Pacsun will release a fourth this week. The brand’s partnership with the Met is the latest step in a larger pivot for the company known formally as Pacific Sunwear of California, which filed for bankruptcy in 2016.

In recent years @pacsun has attempted to move away from the type of sun-dappled leisure wear it had come to epitomize. Now it is focusing on streetwear and using apparel partnerships as a means of resonating with its predominantly young customers. Some of those partnerships, like the collection Pacsun released with Fear of God, a cult streetwear label, have been more obvious than others, like its line with the magazine Playboy.

The new line, which is inspired by the museum’s collection of Greek and Roman statues, includes a mesh long-sleeve shirt printed with the Marble Head of an Athlete. In an interview with The New York Times, Brieane Olson, the chief executive at Pacsun, said that any dissonance was part of the line’s draw. “I think that feeling of being surprised that we’ve done something like this is a real positive,” she said.

Tap the link in our bio to read more from @callieholtermann about the Met and Pacsun’s unexpected collaboration. Photos via Pacsun

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