HYPEBEASTさんのインスタグラム写真 - (HYPEBEASTInstagram)「According to a new report from ‘The New York Times,’ @adidas "had been tolerating [Ye’s] misconduct behind the scenes for nearly a decade."⁠ ⁠ The German sportswear company held onto its highly-lucrative YEEZY partnership with the artist, despite his consistently antisemitic and hateful behaviors. Per the examination, Ye “made antisemitic and sexually offensive comments, displayed erratic behavior, and issued ever escalating demands” throughout the partnership, and the publication cites several instances in which Ye displayed misconduct with the company.⁠ ⁠ In one instance, in 2013, when adidas employees showed the artist their initial designs for YEEZY sneakers at the brand’s headquarters in Germany, Ye was not satisfied with the product and sketched a swastika on the toe of one shoe, according to two participants. Later, in 2018, Ye reportedly told adidas employees and associates that he “admired Hitler’s command of propaganda, viewing him as a master marketer.”⁠ ⁠ After several other instances of misconduct and myriad employee complaints, the company finally terminated its partnership with the artist last year.⁠ ⁠ Read the full story at the link in bio.⁠ Photo: Getty Images」10月28日 3時00分 - hypebeast

HYPEBEASTのインスタグラム(hypebeast) - 10月28日 03時00分


According to a new report from ‘The New York Times,’ @adidas "had been tolerating [Ye’s] misconduct behind the scenes for nearly a decade."⁠

The German sportswear company held onto its highly-lucrative YEEZY partnership with the artist, despite his consistently antisemitic and hateful behaviors. Per the examination, Ye “made antisemitic and sexually offensive comments, displayed erratic behavior, and issued ever escalating demands” throughout the partnership, and the publication cites several instances in which Ye displayed misconduct with the company.⁠

In one instance, in 2013, when adidas employees showed the artist their initial designs for YEEZY sneakers at the brand’s headquarters in Germany, Ye was not satisfied with the product and sketched a swastika on the toe of one shoe, according to two participants. Later, in 2018, Ye reportedly told adidas employees and associates that he “admired Hitler’s command of propaganda, viewing him as a master marketer.”⁠

After several other instances of misconduct and myriad employee complaints, the company finally terminated its partnership with the artist last year.⁠

Read the full story at the link in bio.⁠
Photo: Getty Images


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