Iconosquareのインスタグラム(iconosquare) - 10月1日 16時57分

Read the full interview: http://bit.ly/MANDARIN-HK

________________________________________ #IconosquareInterview #smm #fun #hkg #socialmedia #mopeople #tourism #molife #fanofmo #marketing @mo_hkg 3/3

________________________________________ Key Statistics
Engagement Rate: 1,34%
Average Number of Likes: 116
Average Posts per Week: 8

________________________________________Q: How relevant is Instagram for a brand like yours?
A: It is very relevant to us, as people are very eager to share their travel and dining experiences online through images. Food image-sharing, in particular, is extremely popular in Hong Kong and Asia. By looking at the great number of photos our guests or diners share, we will gain an understanding of what they like most, what can be improved and what can be offered next.

We also use Instagram to share the latest offerings, insider stories, live happenings and practical tips. We also repost other Instagrammers’ photos of our hotel, services or products as image-centric reviews / testimonials.

This platform is indeed growing in an exponential rate, and it now supports short videos to enhance user experience. This is particularly popular these days and Mandarin Oriental, Hong Kong can ride on this trend and create lots of short videos to communicate its intangible assets. Moreover, through Instagram, Mandarin Oriental, Hong Kong can search for relevant postings and communicate with guests, making Instagram a very useful tool for branding building and customer engagement.

________________________________________Q: Work aside, what are your 3 accounts you recommend following?

I have been following my personal friends for my own IG account.

Personally following lots of local bloggers and instagrammers.

@Discover Hong Kong – They have amazing images of the Hong Kong, the city I love and am very proud of.

@hurtingbombz, HK based Instagrammer

@thewanderlister HK based Instagrammer.

@viviennetam – Because I am a fan!

@bbcnews – for its 15 sec short new video-stories and quirky facts from around the globe

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