ベン・ボーラーのインスタグラム(benballer) - 10月8日 09時48分

9 years ago before the recession hit, we realized that people weren't gonna be copping $50,000 chains as often, so me & my cousin @steve_if came up and invented the "Micro Jesus Piece" which was easier on the pockets and it's been a huge success. In fact, not only did we coin the term "Micro Jesus Piece", we actually started the whole micro jewelry movement. I didn't think we would create such a big trend with it. I see that term thrown around a lot in the last couple years. So I figured it would be a good idea to finally trademark it. People copy and bite styles often, but I see too much flagrant stealing from me and my brand, so it was time to handle business. I have sent out a few cease and desist letters to some jewelers using the term on their sites and things and now we will begin to get a little more aggressive with it. So attn: JEWELERS, if you're using the term "Micro Jesus Piece" on your website or ads or even Instagram, FB and Twitter, stop or you'll be forced to hand over proceeds of your sales to us ?. I'm flattered you want to sell them, but come up with a different name/term or pay us. Doesn't matter if we're friends, this is strictly business. Thanks. ✌?️#MicroJesus #IFANDCO

Tag your jeweler if he's using that term, because I'm collecting royalties ?

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• ifandco
• james_if
• jimmy_if