クエストラブのインスタグラム(questlove) - 3月28日 23時00分

32 Years Ago, This Album Changed EVERYTHING. And not in ways you think. You know how musicologists always note how when #Nevermind got released in 91 it washed away all of the hair metal glam era of 80s Rock & all of its hedonistic overblown ideas? Welp they call that "pulling a 'Nirvana'" I sneer that #Nirvana was actually "pulling a #RunDMC" lol. Before the release of this LP hip hop was still considered post disco/post downtown NYC. Technology wasn't available to all studios (although 84 should be the noted year that future #RRHOF2017 members #Yes took breakbeat staple "Kool Is Back" by #FunkINC & ushered us into the age of sampling) hip hop production before this album was playing a band those breakbeats (s/o to @dougwimbish & #KeithLeblanc) and you worked with whatever results they came up with (but the overall result was still "glossy"). This is where @UncleRush's marketing genius comes in. Imaging-wise hip hop was reflective of its time. Cats were dressing like the groups they idolized in the 70s: #PFunk #BlueMagic #TheMoments #EWF #LTD---actually most were reflective of the 80s too: Flash & em coulda easily been in #RickJames' crew--Russel Simmon's stroke of genius was to insist the music (hello #LarrySmith) get stripped down to its bare necessities: Drum & Voice. Although Russ' future @defjamrecords partner #RickRubin would perfect pop craftsmanship in hip hop by restructuring the once 9-10 min 12 inch club ready rap music into 3 & 1/2 mins 16 bar/chorus that we know today (this is why @LL・クール・J's debut #Radio is important). It's their look that was the most important part. RUN-DMC looked accessible. They dressed like your next door neighbor or the cats around the way. No spikes or artsy punk gear. Sneakers. Jeans. Tshirts. Leather Jackets. What flannel did to humanize Kurt. Adidas did for the Kings from Queens. Don't get me wrong: they were charismatic--but not so charismatic that you too couldn't go to the mall & dress like em. This album ushered in the #BBOY next door movement.

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• UncleRush