[2005] When your world falls apart… Media interest in someone so young starting a company + the over sized accessories boom, saw significant media on the brand. Blogs were not a thing yet, nor was social media. A placement in a magazine meant instant orders & new retailers. I would make it very easy for media to place the brand, investing in relationships with the Jnr fashion assistants. They would call, I would quickly make the pieces they wanted, whizz down to their office & deliver it to the courier dock myself. I didn’t want to give them a reason to call accessories in from anyone else, so I ensured them I would have their selection there within a few hours, if not sooner. I thought people would take me more seriously if I had an actual office space, & I also thought my flatmates would appreciate having a dining room back to its intended purpose, not as a warehouse, workshop & office.I took a lease on a office space. Things were overwhelaming, but I was so romanced by having my own business, I didn’t care. My friends were finishing uni & about to embark on Eurpoean adventures living abroad. I decided to not join them,& instead focus on my business with the hope that I would travel later in my career,the business was growing, I had met a boy & fallen madly in love–life was good. .. Towards the end of 2005, my credit card statement told me I owed $50K, I was sitting in an office I couldn’t afford,my hands bled from making so much jewellery, my friends where off having the time of their lives,& as is often the case with young love, it feel apart…So did my world. There I was, 24 years old, $50K in debt, & alone. I would cry myself to sleep, and then drive back out to the office before sunrise, make jewellery while sobbing hysterically. I felt claustrophobic, alone, a failure, overwhelmed. It was some of the darkest days I have experienced, but when you are a sole trader in a very inexperienced startup, you can’t call in sick, the orders still have to be made & shipped. After a few weeks, there were no more tears left to cry, so I dusted myself off, and started to plan my next move. The show had to go on. –SWx #BelieveBig – LAUNCHING JUNE 12th, 2016

samanthawillsさん(@samanthawills)が投稿した動画 -

サマンサウィルスのインスタグラム(samanthawills) - 6月8日 05時23分


[2005] When your world falls apart…
Media interest in someone so young starting a company + the over sized accessories boom, saw significant media on the brand. Blogs were not a thing yet, nor was social media. A placement in a magazine meant instant orders & new retailers. I would make it very easy for media to place the brand, investing in relationships with the Jnr fashion assistants. They would call, I would quickly make the pieces they wanted, whizz down to their office & deliver it to the courier dock myself. I didn’t want to give them a reason to call accessories in from anyone else, so I ensured them I would have their selection there within a few hours, if not sooner.
I thought people would take me more seriously if I had an actual office space, & I also thought my flatmates would appreciate having a dining room back to its intended purpose, not as a warehouse, workshop & office.I took a lease on a office space. Things were overwhelaming, but I was so romanced by having my own business, I didn’t care. My friends were finishing uni & about to embark on Eurpoean adventures living abroad. I decided to not join them,& instead focus on my business with the hope that I would travel later in my career,the business was growing, I had met a boy & fallen madly in love–life was good. .. Towards the end of 2005, my credit card statement told me I owed $50K, I was sitting in an office I couldn’t afford,my hands bled from making so much jewellery, my friends where off having the time of their lives,& as is often the case with young love, it feel apart…So did my world.
There I was, 24 years old, $50K in debt, & alone. I would cry myself to sleep, and then drive back out to the office before sunrise, make jewellery while sobbing hysterically. I felt claustrophobic, alone, a failure, overwhelmed. It was some of the darkest days I have experienced, but when you are a sole trader in a very inexperienced startup, you can’t call in sick, the orders still have to be made & shipped.
After a few weeks, there were no more tears left to cry, so I dusted myself off, and started to plan my next move. The show had to go on. –SWx #BelieveBig – LAUNCHING JUNE 12th, 2016


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