ハリウッド・リポーターのインスタグラム(hollywoodreporter) - 7月20日 02時58分

How did Instagram filters get their names? Instagram CEO Kevin Systrom shares "Hefe" and "Amaro" were named after alcohol, while "Clarendon" was inspired by his dog. Read the fun backstories on THR.com. (@EricRayDavidson)

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• EricRayDavidson