国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 11月29日 23時05分

The last post in our #SportsHistory series, this is a grape crate label featuring a game of bocce. Cesare Mondavi and his two sons used the popular Italian sport to brand their products.
The label shows two young men playing bocce while an older gentleman watches and presides over a table of bread and wine. The meaning is clear: Cesare Mondavi and his sons, Robert and Peter, and their Italian heritage, were an integral part of the branding message and winemaking.
Is there a sport or game important to your family's heritage?
#Bocce #ItalianAmericanHeritage #WineHistory #SmithsonianFood #FoodHistory #Bocce

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