ニューヨーク近代美術館のインスタグラム(themuseumofmodernart) - 12月2日 03時56分


#tbt to 1938, when well-designed, affordable household items such as orange juicers, ashtrays, venetian blinds, and other "ordinary" consumer products were given pride of place in the exhibition “Useful Household Objects under $5.00.” Celebrating the quality and precision of machine production, the exhibition featured approximately 100 commercially available, utilitarian objects, demonstrating, according to the press release, that “it is possible to purchase everyday articles of excellent design at reasonable prices.” “Useful Household Objects” was also conceived to promote MoMA’s traveling exhibitions: it was arranged primarily for the purpose of touring, and was shown in seven additional venues around the country. The exhibition was so popular that it continued as an annual series for nine years—although by 1947, the top price had increased to $100.
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See images of the installation, a full archive of “Useful Objects” exhibitions, and more at mo.ma/52exhibitions. 12 of #52exhibitions #MoMAhistory


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