プロエンザスクーラーのインスタグラム(proenzaschouler) - 1月31日 00時06分

After months of careful planning, Proenza Schouler is pleased to announce its decision to break from the traditional ready-to-wear calendar in order to pursue a business model more aligned to the realities of commerce today.
Beginning with Spring/Summer 2018 Proenza Schouler will consolidate its main runway and pre collection into one collection shown to buyers and press twice annually in July and January. This first unified collection will be shown in Paris aligned with the timing of Haute Couture in July 2017.

Currently a large percentage of the brand's sales are placed during the pre-collection market with the smaller balance going to the runway delivery, which, in truth, is the heart and soul of the Proenza Schouler brand. This shift in strategy will ensure that Proenza Schouler’s runway collection, including both ready-to-wear and accessories, will be the focus of buys and deliver to stores earlier, thus giving them a longer life at retail. The collection will be divided into monthly deliveries each representing key groups from the show.
As the brand prepares the global launch of Proenza Schouler fragrance in collaboration with L’Oréal Luxe in 2018, a more pronounced international presence is a key initiative. This move to Paris will aid in achieving the company’s short and long-term goals, and enable the organization to function in a way that is more aligned with the demands of the industry today.
The Fall/ Winter 2017 show will take place in New York on February 13th, 2017 as originally scheduled.

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