lifeのインスタグラム(life) - 10月7日 03時37分

JACQUARD SWEATERS—THEY HAVE ZANY PATTERNS WHICH REFLECT SCHOOLGIRLS' NONSENSE - According to LIFE in the Dec. 3, 1945 Modern Living Section, "Having floated around for years in "sloppy Joes," girls are now getting back to sweaters which fit more trimly. But in their own way the new sweaters are just as freakish as their predecessors. Knit on Jacquard looms, they are covered with bold, eccentric patterns which, for self-conscious adolescents, have the sloppy Joe's virtue of partially concealing a girl's figure." A similar image to the one pictured here opened the story - features a best seller decorated with telephone numbers. "Girls stamp own number on felt, stitch it over knit number." (Nina Leen—The LIFE Picture Collection/Getty Images) #fashionfriday #1940s #1940sfashion

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