アンダーグラウンドのインスタグラム(resul80k2) - 11月4日 22時23分

#BerwickStreet 2017
Marking 5 years since the opening of the #BerwickStreet Store and 30 years since the first #Originals collection we decided to give the store a well earned makeover. Not wanting to make too many changes to the original design the makeover is really about giving more visibility to the increased shoe collection as well as showcasing the ever growing range of Apparel, headwear, accessories and books.

The Apparel gets itself display rails adapted from neon tubing , extending the random neon lighting that is the feature of the ceiling of the store. The footwear goes floor to ceiling and the accessories in purpose built cabinets. Behind the scenes a clever storage system means we double the storage capacity to give the customer the very best selection.

The window display features the #OriginalWulfrunCreeper – with us since the early 80’s and celebrating the 30th year in the Originals collection. It goes on.

And none of it works without our team of advisors at the store. Waiting to welcome you to Underground #Soho.
Here is just a small preview of our window display. Make sure to go visit the window this weekend to see the full effect.

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