タンディ・ニュートンのインスタグラム(thandieandkay) - 11月29日 22時56分

‘The market of women with darker skin tones hasn’t suddenly erupted because of @fentybeauty . It’s always been there, but it has been hugely under-catered to for years’ I said to @atehjewel who wrote the cover story for @graziauk ▫️▫️▫️▫️
Ateh: “The impact of Rihanna launching Fenty Beauty two months ago is difficult to overstate. Overnight, she set a new tone for diversity within the beauty industry, laying down the gauntlet to other major brands with a ground-breaking range of 40 shades of foundation for ‘every woman’. Having long dominated the music world, then disrupted the fashion industry with her Fenty for Puma collection, Rihanna suddenly became the most talked about name in the beauty world.
It should come as no surprise, then, that Fenty Beauty was named one of the most important inventions of 2017 by Time Magazine last week ‘for its quality-to-affordability ratio and its emphasis on inclusivity’. The stats speak for themselves: throughout September, one of her Pro Filt’r So Matte Foundations was sold every minute. Her other best-seller, Gloss Bomb, a universally flattering lip gloss, is sold every three minutes. The brand is said to have made $72 million in media value in just one month and is set to make more than $100 million in revenue in its first year of business. And Fenty Frenzy shows no signs of dying down: there is still an hour-long queue just to get to the counter at Harvey Nichols in Knightsbridge, where it’s exclusively stocked.
Out of nowhere, Rihanna single-handedly revolutionised an industry that has catered almost exclusively to white customers, with darker shades often added as an after-thought. While other brands have been slow to catch on to the power of the ‘brown pound’, by launching in 17 countries simultaneously and stocking 40 shades of foundation in every outlet, Fenty has showcased true inclusivity. According to one insider, ‘Rihanna’s ambition is limitless. She spotted a gap in the market and went for it.” Bravo @atehjewel in @graziauk #brownpound KayX

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