Instagramのインスタグラム(instagram) - 12月20日 04時22分

Photo by @lewismillerdesign
After finishing big events, florist Lewis Miller (@lewismillerdesign) often found himself wondering: How else could he reuse all these flowers? “I was walking down the street one day and I saw a typical New York City trash can, overflowing with garbage and spilling onto the sidewalk,” says Lewis, who’s run his floral business for 15 years. “And I thought, wouldn’t it be fun if that were all flowers?” So, the #flowerflash was born, and in the wee hours of the morning after an event, Lewis and his team load up their van and head out to trash cans, bus stops and lampposts throughout New York to decorate them with beautiful blooms. “Since we do them in the morning, people are just waking up,” says Lewis. “They’re groggy. They’re getting off the subway and turn the corner — and boom. It’s a very ‘only-in-New-York’ moment. These are a gift for New Yorkers, but really, they’re for everybody. They’re for anyone who wants to see something unexpected.” Watch our story now to see a #flowerflash come to life in New York. ?

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