Vevoのインスタグラム(vevo) - 3月14日 04時51分

**Remembering Craig Mack** Craig Mack’s flava came mainly from his flow. It was an unorthodox stream of slowly enunciated vowels and consonants that funneled toward his non-sequitur punchlines in a dat-dat-dat scamper. Paired with his trusty Long Island lisp and sing-songy baritone, that flow helped Mack, who died at the age of 46 in South Carolina on March 12, create his trademark robotic-futuristic style. Today he’d be a RapCaviar favorite or a SoundCloud hero. But when his “Flava in Ya Ear” arrived via Diddy’s Bad Boy label in 1994, there was yet to be a frequency invented to calibrate his sound.
After a cursory listen, you’d be forgiven if you thought this GRAMMY-nominated hit was a DJ blend - a mix of his vocals with an indiscriminate beat underneath. Easy Mo Bee provided a rollicking production, however Mack avoided the straight line while gliding through the funky soundscape. That’s what made all the difference. “Just. Like. Uniblaaaab/Robotic kicking flab/ My flavor bidder badder, chitter-chatter Madder than the Mad Hatter!” Utterly intricate, each metered set of rhymes sounded like something ripped from a comic strip panel. They were packed with eye-wink references, nods to nostalgia and full-blown stories rendered in a mere line or two. He left you woozy, nodding to his words rather than the beat itself.
His later releases never recaptured that magic (save, perhaps, his song-stealing verse on “Special Delivery” where he played Biggie to G.Dep’s Craig Mack), but his legacy is secure. His early success set the course for Bad Boy’s run of hits, and traces of his style can be found in the Lil Yachty’s and A$AP Ferg’s of today.
Craig Mack’s gone, but that flava will forever remain brand new. Words by @jaysonrodriguez

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