Marsのインスタグラム(marsglobal) - 6月20日 23時00分

“The media landscape is highly fragmented and it has impacted how we reach consumers. We need to leverage that fragmentation to tell powerful stories, while making sure content is relevant for channel and context.”
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We live in an era of different platforms, channels, and outlets. President of Gum & Mints Business Unit at Mars Wrigley Confectionery, Orla Mitchell knows we have to think of new ways to tell the powerful stories that are at the heart of effective communication. #CannesLions

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