ニューヨーク・タイムズのインスタグラム(nytimes) - 7月15日 11時50分

The #WorldCup was the first major international event hosted by several Russian cities at the same time. A few — like Moscow, Sochi, St. Petersburg and Kazan — had previous experience with sudden influxes of international guests. For others, though, it’s been a transformative experience. “The World Cup meant much more for Samara than it did for Moscow and St. Petersburg,” said Andrei V. Kochetkov, an urban activist in Samara, one of the more provincial Russian cities on the World Cup map. But building stadiums and transforming entire cities are very different projects. Visits to a half-dozen places like Samara revealed both substantive improvements and also a host of Potemkin villages, a term that originated in Russia to describe an effort to conceal grin reality from a short-term visitor. @maksimbabenko took this photo in Nizhny Novgorod, where the local government designated several so-called “guest routes.” In some places, the city splashed paint on decrepit buildings to obscure their battered state. “God knows what will happen after the World Cup,” said Damir Yefarov, who lives near the stadium in Saransk, another provincial city. “Life will get harder. But it has never been easy in Russia. What can we do? We love Russia, so we will have to be patient.”

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