Vogue Runwayのインスタグラム(voguerunway) - 10月31日 06時58分

Après-sport is the novel concept that animates @Casablancabrand, a Parisian menswear brand debuting this week. The label, by designer @CharafTajer, a 33-year-old French Moroccan who was largely associated with the French brand Pigalle "even before day one." Tajer ran Le Pompom, a Parisian hot spot, for seven years, where @ヴァージル・アブロー apparently played his first DJ set. “Le Pompon,” the designer elaborates, “was kind of a dream place for us. We were looking for a place to party, but we never really found exactly what we wanted, so we decided to create our [own].” He applied the same methodology when developing his own line—“a French brand with a souvenir of Morocco,” as he puts it. Though his debut is called Casablanca Tennis Club, Tajer rejects it being labeled as sporty or as streetwear. “I think streetwear is the time we are in. . . . I think this is a big frame that we are in, but I would say that Casablanca is a menswear brand,” he states firmly. Tap the link in our bio for more details.

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• Casablancabrand
• CharafTajer