‘Ho fatto un sogno’ ? An exclusive interview with @solvesundsbostudio by @alessiaglaviano about his solo exhibition ‘BEYOND THE STILL IMAGE’ at @palazzorealemilano - From November 15th to December 9th ? #CountdownToSØLVE Q: ‘In recent years, and particularly with the advent of social media, there have been increasing claims that fashion photography promotes unattainable standards of beauty. The desire to see authentic bodies is undoubtedly an important and positive shift but I also think it would be a mistake if such a yearning for “truth” ended up censoring fashion photography. After all, according to Irving Penn, fashion photography is about “selling dreams, not clothes”. What do you think about this current tendency in the field?’ A: ‘When people say, “Now the direction is this,” they’re assuming that that’s always going to be the direction from then on. But it’s not true. The fashion photography world changes every six months, or even quicker, so it’s in perpetual motion. There will always be a reaction and a counter-reaction. If the trend now is “everything must be real”, in three years’ time you can guarantee there’ll be something hyper-glamorous and retouched again, because that’s how it works. I take photos of everyday life all the time, so I’m really comfortable in the world of the super real, but I don’t necessarily choose to do that when I work. I’ve got four kids, I get up in the morning, they go to school, they come home and we feed them - you know, real life. So when I go to work I want to do something else. I don’t need to escape glamour and go into reality. I want to go from a relatively normal life and into a world that still has a bit more imagination.’ Keep reading the interview with #SølveSundsbø in our November Issue and today on vogue.it ? ? ‘Diana’ from i-D Magazine winter 2014.

vogueitaliaさん(@vogueitalia)が投稿した動画 - 2018/11/12 19:57:44