ニューヨーク近代美術館のインスタグラム(themuseumofmodernart) - 3月5日 05時44分

What inspired naval engineer Richard James, and his wife Betty, to turn an old spring into a global phenomenon? A brochure describes the origins of the popular toy: “Slinky was once just a little old everyday spring on a ship. One day Dick took it home to show his family. His little boy, Tommy, surprised everybody by making the spring walk down the stairs—all by itself! That gave Dick the idea to make this little old spring into a toy. His wife named it Slinky!”
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Richard James spent a few years perfecting his design before bringing it to market in 1945. It was Betty who brought Slinky its international success, marketing the cleverly named toy with a catchy jingle and playful television ads. When she died in 2008, The New York Times estimated that the number of Slinkys sold since the 1940s could circle the globe 150 times.
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Learn more about 10 of our favorite objects from #ValueofGoodDesign: mo.ma/gooddesignobjects (link in bio)
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[Credit: Richard James, Betty James. Slinky. 1945. Steel, compressed. Manufacturer: James Spring & Wire Company; later James Industries; now Alex Brands, USA. Gift of the manufacturer]

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deborahcduffin We had one of these when I was a small child in late '50's - I loved it - couldn't stop playing with it, watching it go down the stairs better than I could!

abby.wargo EVERYONE WANTS A SLINKY YOU GOTTA GET A SLINKY SLINKY SLINKY GO SLINKY GO!!!!

coralie.pimenta.art We used to call this "onda mania", it was colored like a rainbow 😊

art_decoded From such humble beginnings...

jucielibotton Eu adorava brincar com isso 😍

riccrampazzo @isabelrampazzo 😆😆

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