Vevoさんのインスタグラム写真 - (VevoInstagram)「⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Nipsey Hussle was an American businessman, tech investor and rapper. At times, that last title seemed the most inconsequential, considering his standing as a dedicated community activist. A South Central Los Angeles mainstay, his Marathon Clothing Company served as an operations hub to his outsized ambitions. Tragically, he was shot and killed on March 31 outside that very storefront, ending a career that was on its ascent after the release of 2018’s Grammy-nominated debut, ‘Victory Lap.’ He was just 33. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Though Nipsey’s 2008 mixtape, ‘Bullets Ain’t Got No Name, Vol. 1,’ didn’t find him fully formed artistically, it illustrated all the star qualities needed to make a dent in the game. He inked an early major label deal but quickly pivoted to independent status. There, he found his footing. Instead of paint-by-the-number record making, he sought collaborators from a variety of locales and genres, and double downed on the California scene to develop a concentrated sound. ‘Victory Lap’ cemented this vision. Tracks like “Blue Laces 2” and “Grinding All My Life,” featuring his staccato delivery and bruising insight, powered the album to critical acclaim. However, hailing his debut without citing all he accomplished prior, would be short sighted. The L.A. native launched his own record label, acquired real estate holdings, and was developing documentary projects. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ He also had a keen eye for valuation and economic opportunities, working to transform the same streets he took from as a youth by giving back to them as a young man. And no investment in his portfolio had more upside than the development he poured into himself. Nipsey could have had an elevator ride to the top, but he chose to take the stairs. Steadier and slower, but with a larger bandwidth to bring more people along for the ride. That’s why today a hip-hop nation mourns together. Last year he told Vevo his victory lap was just the beginning. Unfortunately, it was a race that ended far too soon. — @jaysonrodriguez (📷: @cont4ct)」4月2日 3時42分 - vevo

Vevoのインスタグラム(vevo) - 4月2日 03時42分


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Nipsey Hussle was an American businessman, tech investor and rapper. At times, that last title seemed the most inconsequential, considering his standing as a dedicated community activist. A South Central Los Angeles mainstay, his Marathon Clothing Company served as an operations hub to his outsized ambitions. Tragically, he was shot and killed on March 31 outside that very storefront, ending a career that was on its ascent after the release of 2018’s Grammy-nominated debut, ‘Victory Lap.’ He was just 33. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Though Nipsey’s 2008 mixtape, ‘Bullets Ain’t Got No Name, Vol. 1,’ didn’t find him fully formed artistically, it illustrated all the star qualities needed to make a dent in the game. He inked an early major label deal but quickly pivoted to independent status. There, he found his footing. Instead of paint-by-the-number record making, he sought collaborators from a variety of locales and genres, and double downed on the California scene to develop a concentrated sound. ‘Victory Lap’ cemented this vision. Tracks like “Blue Laces 2” and “Grinding All My Life,” featuring his staccato delivery and bruising insight, powered the album to critical acclaim. However, hailing his debut without citing all he accomplished prior, would be short sighted. The L.A. native launched his own record label, acquired real estate holdings, and was developing documentary projects. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
He also had a keen eye for valuation and economic opportunities, working to transform the same streets he took from as a youth by giving back to them as a young man. And no investment in his portfolio had more upside than the development he poured into himself. Nipsey could have had an elevator ride to the top, but he chose to take the stairs. Steadier and slower, but with a larger bandwidth to bring more people along for the ride. That’s why today a hip-hop nation mourns together. Last year he told Vevo his victory lap was just the beginning. Unfortunately, it was a race that ended far too soon. — @jaysonrodriguez (📷: @cont4ct)


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