ニューヨーク・タイムズのインスタグラム(nytimes) - 4月7日 23時41分

Rickey Thompson built a social-media following by posting bite-size spicy takes, which often take the form of impromptu dancing and performance. Some of them are close-up selfies with him delivering a judgmental or bragging monologue. The videos are to the point, funny and some have amounted to payment, in the form of sponsored content and ads. @rickeythompson recently shared tips with our @nytimestravel reporter @tariro__ on how he thinks about online content. He said to be relatable. Don’t overthink it. Give the people what they want, but don't “do the most.” Acknowledge others in the content game. Add a bit of aspiration. And keep your eye on the big picture. @samcannon shot this video. Visit the link in our profile to read more from @nytimesfashion.

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