ラッシュのインスタグラム(lush) - 4月8日 16時17分
We're switching up social.
Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.
Lush has always been made up of many voices, and it’s time for all of them to be heard. We don’t want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities - from our founders to our friends.
We’re a community and we always have been. We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.
Over the next week, our customer care team will be actively responding to your messages and comments, after this point you can speak us via live chat on the website, on email at wecare@lush.co.uk and by telephone: 01202 930051.
This isn’t the end, it’s just the start of something new.
#LushCommunity - see you there.
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trashinmygarden
@annemariejane I can’t tell if this is a marketing scheme set up to make it seem like they’re sticking it to the man, or if they just need a new social media team. You can’t post bland content and blame it on the algorithm. However, you can tap into the fact that everyone thinks the algorithm is bad and use that to start a crusade for the sake of “community”.
jakedoesmakeup
This is interesting, yet I think customers prefer to see minimal content like this account rather that seeing a whole tag where anyone can post making their timeline full, speaking for everyone again but I also think we would all prefer it to be in one place than contacting you through other platforms. Hope you understand. X please don’t delete you account xx
isabellabernasconi
sorry but i really don’t want to follow a hashtag or individual people’s instagram accounts to find out about products, that’s what i follow this account for. hope you guys switch back to being active on instagram, this is a really silly idea and you are shutting out a large number of customers by doing this.
theangelicacollection
ANY TIME I have an issue with something going on in the world, lush has always made it a point to speak out on it. Even if it’s something small like an Instagram algorithm (not small for small creators, but not life or death). In any case, thank you for treating your followers with so much respect!
madison_rohr
Still waiting on a customer service claim I filed several weeks ago... an employee spilled charcoal mask all over myself and leather purse and proceeded to go gossip in the corner about it instead of doing anything. I work retail and am frustrated with this situation😞
mysweetmess
This choice gives me hope. Cheers to you guys for making a big, bold step in the right direction. Fingers crossed other companies follow suit and we can all get back to doing what we’re here to do instead of trying to get seen one post at a time. ?
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