アーペーセーさんのインスタグラム写真 - (アーペーセーInstagram)「Introducing the new #APC #DENIM Campaign shot by @timelkaim.  Once A.P.C. jeans have been worn-out, they can be brought back to any store, where they will be exchanged for a new pair at half price. The used jeans are then marked with their former owner’s initials, washed, mended if needed, ironed inside out and then hit the store again to begin a second life as butler jeans. They have gained a natural patina and have become unique, by nature. #StepByStep」4月18日 21時44分 - apc_paris

アーペーセーのインスタグラム(apc_paris) - 4月18日 21時44分


Introducing the new #APC #DENIM Campaign shot by @timelkaim.

Once A.P.C. jeans have been worn-out, they can be brought back to any store, where they will be exchanged for a new pair at half price.
The used jeans are then marked with their former owner’s initials, washed, mended if needed, ironed inside out and then hit the store again to begin a second life as butler jeans. They have gained a natural patina and have become unique, by nature. #StepByStep


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