LVMHのインスタグラム(lvmh) - 5月14日 01時45分
Guerlain stands for Biodiversity
@ゲラン is actively engaged in protecting the bee, a species with symbolic resonance for the perfume house. The Maison’s symbol since 1853, the bee is today a threatened species.
Since 2011, Guerlain has been supporting the Brittany Black Bee Conservatory (ACANB), acting to protect the Apis Mellifera Mellifera, a species of black bee from the Island of Ouessant, and preserve the uniquely rich Ouessant ecosystem designated a “biosphere reserve” by UNESCO.
Guerlain set up a sustainable development philanthropy program to help fund beekeepers, promote and communicate the importance of their work, and provide legal support to better protect the bees.
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#Guerlain #Biodiversity #Ouessant #Environment #LVMH
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