CNNのインスタグラム(cnn) - 6月1日 00時55分

LaCroix was once the Millennial "it" brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up and LaCroix's sales have fallen more than 15% in May. Sales for the flavored carbonated water are "effectively in free fall," wrote Laurent Grandet, a beverage analyst for Guggenheim. "The LaCroix brand has gone from bad, to worse, to disastrous in a relatively short period of time." For more, follow @cnnbusiness.
(📸: Getty Images/Justin Sullivan)

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