ブランディメルビルのインスタグラム(brandymelvilleusa) - 8月14日 06時50分

#brandyusa

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katiekennnard @heavnliy what do you mean “what if?” The brand’s focus is petite girls, but my issue is that they do not aim their clothing towards petite girls to uplift them: the brand’s marketing strategy is that they aim clothing towards petite girls to make the brand exclusive. Then, the people who fit in it will often buy only Brandy Melville, even if they can fit into clothes elsewhere, because they feel special that they can fit into the exclusive brand that only sells clothes to a “perfect” body type. And the reason I don’t think the brand is focused on uplifting petite girls is because if they were, I’m sure their website would say so or their campaign would revolve around making petite girls feel empowered. But instead, their campaign and reputation is one they’ve made of an exclusive California brand that only the best of the best can buy. That’s because that is their marketing strategy. I would be in total support of the brand if their goal was to empower thin people who normally can’t find clothes, but that is not their goal.

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katiekennnard @heavnliy I’m not saying that they should get rid of their xs sizes because I think it’s great that they offer sizes that will fit people who find it difficult to find their size in clothing, but if they added more sizes even more people would be able to feel uplifted like you and other xs people do when you shop at BM. But I totally get why you would like the sizes they offer now. I don’t have a problem with the current sizes but rather the lack of new ones to make everyone happy

harmonyrosebaker11111 @katiekennard Honestly, that’s a very well, put together argument, and i totally respect you for that. I also 100% agree with you that yes, you do have to be relatively skinny to fit into their clothes. However, I don’t see Brandy changing the way they market/produce their clothes. I, like you, can fit into their clothes. It would be cool, though, if there were larger sizes for other girls so that everyone can be included in the *trendy* bandwagon.

maddie.scillia See trust me it would be nice for brandy to carry other sizes but the sizing isn’t my issue. My issue is the fact that the last picture they posted of a someone of a different race than white was back in October. Like damn discrimination isn’t a cute look on ANYONE.

annikakarbstein @tryingtofitintobrandy00 that’s NOT how you lose weight, you need to start eating. if you really want to lose weight, you can do cardio or exercises but YOU MUST EAT HEALTHY FOOD please please please start eating

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