奥山由之のインスタグラム(yoshiyukiokuyama) - 10月11日 00時02分

#Repost @Vogue with @get_repost
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It’s no secret that Japan leads the world when it comes to brushes, particularly in the beauty industry, where global brands rely on Japanese manufacturing to create their tools. Kumano, a small city in Hiroshima prefecture, is the epicenter of the craft. More than 15 million brushes per year come out of Kumano alone. Tap the link in our bio to go inside the annual Kumano Fude Matsuri, or Brush Festival. Above: Children prepare to receive rice cakes, which are thrown as part of the ceremony. Photographed by @奥山由之

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