Loeweのインスタグラム(loewe) - 1月15日 23時50分

We preview images from our next advertising campaign, including a stark depiction of the Puzzle Bag. An evident fold in the flap, and creases on the sides, suggest the bag has been used, manipulated, lived.

Across the whole campaign, distortion comes across as a synonym of life, movement and energy.

Creative direction @Jonathan.Anderson and @MMParisdotcom
Photography @Erwan_Frotin

#LOEWE #LOEWEFW20 #PuzzleBag

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• Erwan_Frotin
• Jonathan.Anderson
• Loewe
• MMParisdotcom