スティーヴン・フライさんのインスタグラム写真 - (スティーヴン・フライInstagram)「We haven’t celebrated a classic Italian high fashion house for some time. Welcome Ermenegildo Zegna (pronounced something like Air-Mennay-JEEL-doe Dzainya) a grand name in Italian fashion for over a century. In 1910 Ermenegildo and his brothers Edoardo and Mario took advantage of their father’s loom and wool mill in Alpine Piedmont, Italy to produce high quality fabrics to sell around the world. It was Eremengildo’s sons Aldo and Angelo who named the company after Papa and started, from the 1960s onwards, to introduce suits, trousers and finally a full range of shirts and accessories for men. To save time and spittle most people refer to the company as Zegna these days. With over 500 stores and 6,500 employees worldwide (pre COVID-19 at any rate – let’s keep our fingers crossed) Zegna is one of the foremost menswear companies in Italy - in the world perhaps. Far be it from me to criticise the company's PR and marketing people, but their #whatmakesaman campaign is a little … well, perhaps a trifle … Tell you what, you judge. “Masculinity is a state of mind, not a set of given rules. One thing does not make a man. Men have been learning that love is strength, kindness is power, openness is freedom. At Zegna men get undressed to be dressed, daring to bare their distinctive selves. Side by side with men for 110 years we continue to change, with them.” Well I’m sure after they had their brainstorming session they thought it meant something. Perhaps “men get undressed to be dressed” sounds better in Italian. “Daring to bare their distinctive selves” surely sounds deranged in any language. Mustn’t be mean. After all @zegnaofficial do create good things. This gorgeous greeny-gold tie … how I wish you could run it through your fingers. Feels like silk. Oh. It is silk. But somehow especially silky silk. Like an angel’s inner thigh… Stephen, go and have a lie down, you've done enough baring of your distinctive self for one day.」6月4日 13時25分