セフォラのインスタグラム(sephora) - 6月21日 02時04分

Journeys like @adwoabeauty founder Julian Addo’s keep us inspired and remind us of the work we have to do to represent more Black entrepreneurs in the beauty industry. We’re proud to support Julian and her company ❤️ #15PercentPledge⠀
⠀
“I don’t think you can understand how much of my purpose, my community and this brand means to me. Immigrant. Raised by a single mom in NYC project housing. The movie title of my life would be: ‘Don’t be so quick to throw people away.’ ⠀
⠀
I immigrated to the United States at two and a half years old with my family from Liberia. I worked in a salon at 14 years old and enrolled in vocational high school to practice and study cosmetology. I opened my first salon at 21 years old.⠀
⠀
Looking back, I can’t truthfully say that hair was my passion—I was just naturally really good at it. Hair, however, was the vehicle that led me to my passion. Listening to, mentoring, and empowering other black women during some of the most vulnerable times in their lives is my passion. ⠀
⠀
In my salon days, I became a therapist, a mentor, and a friend to many. I knew and kept secrets of everyone who sat in my chair. Back then many of us just had to seek therapy in non-traditional ways, because of lack of trust and overall economic status. Those days behind the chair definitely helped to shape my strong personality. ⠀
⠀
I didn’t create adwoa beauty because I couldn’t find any products on the market for my natural hair. No. I created adwoa beauty because I needed a brand that not only had amazing products, but one that I could identify with and that upheld my morals and values as a human being. Values such as transparency, truth, vulnerability, and overall community. ⠀
⠀
I created adwoa beauty as a brand whose mission is to help drive the black community forward by example. To provide resources, access, and, best of all, possibility. Our presence and success at Sephora will create hope for future black founders that come from where I come from, that anything is possible.”

[BIHAKUEN]UVシールド(UVShield)

>> 飲む日焼け止め！「UVシールド」を購入する