LVMHさんのインスタグラム写真 - (LVMHInstagram)「Wherever you are, experience a special getaway with the Group and its Maisons. We’re now taking you on a special trip back to the origins of the Bee emblem in the creations of @guerlain with the second episode of our Timeless series on LVMH’s IGTV. 🐝 Since 1853, Bees adorn Guerlain’s most precious perfume bottles, symbolizing more than a century of history, culture and French savoir-faire. These beloved insects also provide Guerlain with irreplaceable natural ingredients, essential for the Maison’s delightful creations. With the growing threat to ecosystems, preserving biodiversity and more precisely bees has become fundamentally important to the Maison. This year, Guerlain partners with @UNESCO to lead a 5-year program designed to train new beekeepers, create beekeeping affiliates across the world and measure the benefits of pollination in biosphere reserves. But how did the Bee become so important for the Maison? Learn more with Timeless about the story behind this iconic emblem. 🐝 #LVMH #Guerlain #GuerlainParfumeur #Timeless」8月6日 23時16分