P&G（Procter & Gamble）のインスタグラム(proctergamble) - 10月26日 03時19分

We’re pleased to announce the newest innovations across our brands, to improve how we recycle, reduce and reuse. We’re launching three new packaging solutions across @headandshoulderseu, @pantene, @herbalessences and @aussiehair.

In 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie will launch a refill system for their shampoo, thanks to a new reusable aluminum bottle and refill pouch, made using 60% less plastic per mL versus standard branded bottle. This system is set to forever change the way we buy use and dispose of shampoo. We know The Window To Act Is Now if we want to turn the tide of the plastic waste crisis, so we’re accelerating our actions, marking the first step to reaching our 2030 Responsible Beauty goals in Europe.

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