ニューヨーク・タイムズのインスタグラム(nytimes) - 11月13日 11時01分

After a long ride, Harley-Davidson is leaving India.

The proudly American company saw promise in the world’s largest market for 2-wheelers. But its bikes sold poorly in a country where incomes are low and manufacturing isn’t easy. So after more than a decade of pursuing a huge but ultimately frustrating place to do business, @Harley-Davidson is giving up.

The closure strands a small group of Harley devotees who are wondering how they will keep their prized rides rumbling.

“It’s like losing someone in your family,” said Sandeep Bharadwaj, the chief executive of a bus manufacturing firm, who spent more than $40,000 on his Fat Boy motorcycle. “We had a mental assurance that they were physically present and they could help us with spare parts.”

Harley-Davidson’s departure has also dealt a blow to India’s ambitions to lure manufacturers, a campaign modeled on China’s success called “Make in India,” and it has set back the company’s efforts to expand its popularity overseas.

Tap the link in our bio to read how some of Harley’s die-hard fans in India are not giving up, and how the Indian government is responding. Photo by @rebeccajconway

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