トロピカーナのインスタグラム(tropicana_juices) - 12月8日 04時05分


We want to apologize to anyone who is disappointed in or offended by our recent campaign. The intent behind it was in no way meant to imply that alcohol is the answer or make light of the struggles of addiction.


While we believed we were bringing the #TakeAMimoment program to life in the right way -- through a message of positivity and balance mixed with a bit of levity – we hear the feedback that for some we’ve missed the mark. Accordingly, we’re ceasing any further activity in support of the campaign. We value the comments and perspectives that have been shared and will use it as a lens for evaluating future campaigns.

Original Post: Hey parents, we know you’re juggling it all – especially now! We’re here to help you find a moment of brightness – wherever and whenever you can – with incognito mini fridges filled with the makings for the perfect mimosa 🍊🍾. Tell us in the comments where you #TakeAMimoment, and we might just surprise you with a #Tropicana mini fridge for it! 😉


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2020/12/8

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