VERBALのインスタグラム(verbal_ambush) - 1月11日 13時11分

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𝗔𝗠𝗕𝗨𝗦𝗛 𝑼𝑵𝑰𝑽𝑬𝑹𝑺𝑬

THE EVOLVING SOUNDS OF AFROBEATS
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“What we hear today is Afropop, Afro-hip-hop, Afro-whatever – you know, Afro-fusion,” Burna Boy told NME in August 2020. “They decided to use the word ‘Afrobeats’ to put it all under one umbrella."
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Unlike its predecessor Afrobeat - the radical blend of jazz, funk and highlife pioneered by Fela Kuti and Tony Allen in the early ‘70s - the umbrella of Afrobeats can be traced back to the bubbly electronic pop music coming out of Ghana and Nigeria at the turn of the millennium. With lyrics sung in a mixture of English, pidgin, and languages like Yoruba, it initially fused genres like hiplife and jùjú with dancehall, soca, and hip-hop influences from across the Black Atlantic. Uniquely creative, vibrant, and collaborative, it is a style evolving so fast, the industry that labelled it can’t keep up.
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The article now up on www.ambushdesign.com/en-us/ambush-collections/field-study
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🖊@anton.spice
🎨 @ddddiogo

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