マリクレールのインスタグラム(marieclairemag) - 4月12日 02時09分

“Make it make business sense, because then you’re always going to do it. Otherwise, [reducing environmental impact] will just be an afterthought.”

Today’s shoppers want more from their brands. @cuyana co-founder and CXO @shilparshah is doing just that. For our second #EarthMonth-themed episode of #GettingDownToBusiness, @emtsuss spoke with Shah about the making of her company, which she refers to as “low impact” because “there’s no such thing as a sustainable brand.” Tune into the full episode above to hear more about the inspiration behind Cuyana, what the “fewer, better” model looks like in practice, and how Shah has grown brand into what it is today.

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