マリクレールのインスタグラム(marieclairemag) - 5月10日 02時29分

“I thought, ‘How come these watch brands never targeted me before?’ ”

While working in editorial at Sotheby’s, @brynnwallner was tapped by their watch department to make content that appealed to a younger demographic. She quickly realized that marketing around watches was rarely geared toward a non-male consumer; that “none of the editorial coverage spoke to me.”

That realization inspired the launch of her platform @dimepiece.co, a comprehensive resource for high-end watches—all without the condescension or “boys club” energy that typically comes with the territory. “As important as a watch is, it’s part of a *look.* You want context. And there’s no shame in treating it as an accessory.” Above, hear more from Wallner—in conversation with @emtsuss host of @shepivotsthepodcast - on this week’s #GettingDownToBusiness.

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