Vogueのインスタグラム(voguemagazine) - 6月7日 02時15分

@アンジェリーナ・ジョリー launched Atelier Jolie as a collaborative brand in May, which she said would facilitate working with tailors, pattern-makers, and artisans globally; only use leftover vintage material and deadstock; and spotlight everyone involved in the process. Details around the business model were scarce at the time of the announcement, and her newly-announced collaboration with @gabrielahearst and @Chloé is telling about how Atelier Jolie will operate moving forward. Jolie joins a growing list of celebrities who have launched their own beauty and fashion brand in recent years—however, Jolie’s model is switching up the playbook as she looks to collaborate with other artisans as well as existing brands.

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