TIME Magazineさんのインスタグラム写真 - (TIME MagazineInstagram)「Introducing our first 2023 #TIME100Companies cover star: @kimkardashian. “It started off with simply finding shapewear that was a skin tone that would match my color,” says Kardashian of @skims. “I used to take my shapewear and dye it with tea bags and coffee in the bathtub.” Founded in late 2019, Skims says it made $500 million last year. In its latest round of funding in January 2022, the brand, which is privately held, was valued at $3.2 billion, double what it had been valued just nine months prior. The company is testing new brand extensions, such as a foray into bridal wear and, Kardashian exclusively tells TIME, a line of men’s loungewear and underwear launching this fall. And yes, there will be men’s shapewear, she adds, but that will come later. At the link in bio, learn how the mogul went from dyeing shapewear in her bathtub to building a $3.2 billion company—and how her daughter North West inspired the idea for Ice Spice campaign. Photograph by Dana Scruggs (@danascruggs) for TIME」6月20日 21時06分