AnOther Magazineのインスタグラム(anothermagazine) - 7月19日 02時02分


The story of the @santamarianovella1221 fragrances begins in the year 1221, when Dominican friars arrived in Florence and set up shop at Santa Maria Inter Vineas, a small church outside of the city walls ⛪️✨⁠

Later, with the involvement of the Medici family, the Black Death and a rediscovered citrus fruit, the story of Santa Maria Novella and the world's oldest apothecary is a rich tapestry, scented by a beguiling craft and culture, that today the label continue to honour. “For me, it’s important that Santa Maria Novella doesn’t become a museum,” CEO @gian_luca_perris tells @akbpeters. “The monks were great at innovation. They were researching new ingredients, making new formulas, and allied with the Medici family to invest in chemistry and in pharmaceuticals.”⁠

At the link in bio, discover the fascinating history of Santa Maria Novella 📲⁠

📸 The Officina Profumo-Farmaceutica di Santa Maria Novella


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2023/7/19

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