AnOther Magazineのインスタグラム(anothermagazine) - 7月19日 02時02分
The story of the @santamarianovella1221 fragrances begins in the year 1221, when Dominican friars arrived in Florence and set up shop at Santa Maria Inter Vineas, a small church outside of the city walls ⛪️✨
Later, with the involvement of the Medici family, the Black Death and a rediscovered citrus fruit, the story of Santa Maria Novella and the world's oldest apothecary is a rich tapestry, scented by a beguiling craft and culture, that today the label continue to honour. “For me, it’s important that Santa Maria Novella doesn’t become a museum,” CEO @gian_luca_perris tells @akbpeters. “The monks were great at innovation. They were researching new ingredients, making new formulas, and allied with the Medici family to invest in chemistry and in pharmaceuticals.”
At the link in bio, discover the fascinating history of Santa Maria Novella 📲
📸 The Officina Profumo-Farmaceutica di Santa Maria Novella
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2023/7/19