Harper's BAZAARのインスタグラム(harpersbazaarus) - 7月30日 02時00分

Red lipstick is powerful, provocative, and deeply personal. “My mother had an almost religious belief in the power of red lipstick to alter your life,” writes @emilylistfield. “[It was] a signal to herself and the world that she was worthy of attention.” She wasn’t alone. Cleopatra was said to have mixed red lip tints from crushed beetles. Suffragettes wore red lipstick as part of their uniform. And during World War II, servicewomen were issued a tube of Elizabeth Arden’s Montezuma Red in their military kits.

Other notable women who’ve employed the power of red: @リアーナ, who owned the stage at this year’s Super Bowl halftime show in Fenty Beauty’s the MVP; @テイラー・スウィフト, who tours in her signature Nars Dragon Girl; the late singer #SelenaQuintanilla, who sang Tejano songs through brick-red lips; actress @トレーシー・エリス・ロス, who is loyal to M.A.C’s iconic Ruby Woo; and Representative Alexandria Ocasio-Cortez (@aoc), who speaks truth to power in Stila’s shade Beso.

Head to the link in bio for how (and why) a swipe of scarlet remains as timeless as ever. Plus, how to harness the color’s strength in your everyday life. #NationalLipstickDay

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