クリスティナ・バザンのインスタグラム(kristinabazan) - 8月12日 02時06分

In a world that goes faster and faster, I want to go slower and slower. These last couple of days I just wanted to enjoy L.A through my own eyes and heart instead of phone. I love social media so much, and yet I always remind myself that it’s a tool here to support me and serve me instead of me serving it and being enslaved to it. Lately I just feel like there is so much content that we barely have time to digest and appreciate it. People cater to the algorithm instead of going against the grain to establish a more human approach to social media. I’m gonna sound like a dinosaur of the social media community, but it’s true I’ve been on here since the beginning and I remember the chronological feed and how we got to set the trends instead of following them, I remember when content creators would post when they felt inspired instead of because they had to otherwise their engagement would drop. And we would all be so excited to see someone’s new post. Today, it’s not the same and we are running a content marathon where more is more is more. And we barely have time to appreciate it. And then we complain that we are all burned out. My question is, then why do we cater to such a mechanic way of creating? Aren’t we the creators, don’t we have a say in the rules we agree to play? We collectively set a standard. Recently I had a meeting with a brand and they told me I should post 3 reels a day and seriously get on tiktok. That’s not how I operate. I operate through the heart and creativity for me means flow. In fact I’ve even started refusing sending any statistics to brands because I believe us creators should be booked for our art direction, our vision, our values because that’s what matters. We can’t talk about mental health to « look good » on social media and then do the opposite because it’s convenient or because the business industry requires it. These are some thoughts that were coming up so strongly during these few days offline. Creativity is sacred and should be honored. Our presence in the real world and time offline is essential for our health and our souls. Curious to know your thoughts about all this 💌

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• NATALIE LIAO