GQのインスタグラム(gq) - 10月19日 21時03分

Justin R. Saunders pioneered the internet mood board: a scroll of aspirational images that helped define cool for an entire generation. Then, he set about turning his discerning eye into a very 21st-century sort of clothing brand. Over the past decade, Saunders has evolved @jjjjound from an influential blog to a thriving design studio. Read his story, and how he helped define good taste for the internet era, at the link in bio.

Written by @noahvjohnson
Photographs by @samuelfournier_

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