Instagramのインスタグラム(instagram) - 4月23日 00時40分

Spotting a piece of garbage in the woods during a walk with his young daughter sparked the inspiration for Jeff Kirshner's project, @litterati. "Seeing my daughter’s perplexed expression reminded me of when I was a kid at summer camp," explains Jeff. "Before our parents came to visit, our director made us each pick up five pieces of trash. So I thought, why not apply that same crowdsource cleaning model to the entire planet?" Litterati introduces a social element to cleaning up garbage. The steps are simple: First, find a piece of litter. Second, photograph it with Instagram and share it with the #litterati hashtag. Then throw out, recycle or compost the litter. Your photo is then added to the digital landfill of cleaned-up garbage, and the people who see your photo in their feed are encouraged to participate as well.

For more of Jeff's finds, follow @litterati on Instagram and contribute your own discoveries with the #litterati hashtag. To see more photos and videos from Earth Day celebrations around the world, browse the #earthday2014 and #earthday hashtags.
Photo by @litterati

[BIHAKUEN]UVシールド(UVShield)

>> 飲む日焼け止め！「UVシールド」を購入する