Iconosquareのインスタグラム(iconosquare) - 9月24日 19時22分

#IconosquareBrandsInterview @heartcyprus 1/2
________________________________________
Key Statistics

ER (Engagement Rate): 11,12%
Posts on Hashtag: 1,1M
Average Number of Likes: 130
Average Posts per Week: 7

________________________________________ Q: How relevant is Instagram for
a tourism portal like *Heart Cyprus*? What benefits has Instagram brought
you?

A: With the use of Instagram we are able to present the beauties that
#Cyprus has in terms of architecture, nature, people, #food, history etc. As
a quote says ‘a picture is worth one thousand words’. With Instagram we are
able to be a part of a different community that pictures are part of their
everyday life. One of Heart Cyprus goals with the use of Instagram is to
present more personal photos of our team in order to present to our
community the people behind the scenes and in the meantime continue to post
beautiful photos of Cyprus.

________________________________________ Q: How has Instagram helped you
more than other social networks, to connect with your consumers?
A: As we know, time is very precious. People want more visual information
in their life, Instagram is a strong visual tool that helped us lot to
promote the beauty of Cyprus, and will help our strategy even more in the
future.

________________________________________ Q: How often do you integrate
Direct Message in your Instagram strategy?
A: Direct message is a feature that we haven’t used a lot yet. But it’s in
our future plans.

________________________________________ Q:You have joined Iconosquare on
the 14th of August 2014. What’s the feature you like most until now?
A: I wish I could say that it is only one feature that we are fond of.
However that is not the case. Iconosquare has given us a totally different
approach on how we tract our progress on Instagram. But if it had to come
down to one it will be the love rate in the statistics section. We keep
tract of our followers’ love rate and take action in order to improve it.

________________________________________ Read the full interview on our
blog: http://bit.ly/heartcyprus-ITW

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