#IconosquareInterview #smm #socialmedia #marketing @fastcompany 3/3 ________________________________________ Key Statistics Engagement Rate: 0,72% Posts on Hashtag: 7K Average Number of Likes: 404 Average Posts per Week: 6 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We don’t really do campaigns. We’ve done some interactive things with hashtags, but you have to ask yourself, “Why would someone do this contest?” People love our magazine. If you search #Fastcompany, there are thousands of covers photos people have taken at breakfast, on airplanes, and even on the beach. They take them because they like what we put out there. There are all these campaigns that want people to share this and share that, and social media is a great cheap way to get coverage like that, but the only way you can get a lot of people to share something willingly is if they get something out of it. It can be money, some sort of prize, but the best way is to have a great product that they’re proud to share, that they really think other people will also enjoy and thank them for it. ________________________________________Q: How do you measure your brand influence on Instagram? What are your main KPIs? A: It’s all about how many people are liking our posts, commenting, tagging their friends. The more likes you get and more exposure you have, the more followers you get and that drives up engagement. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: I’m a big fan of @wired, @bigmanjapan, and I always like seeing what the artist @jr is up to. ________________________________________Read the full interview: http://bit.ly/FC-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/03/12 08:17:20