Fordのインスタグラム(ford) - 4月20日 04時14分

“A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” - Moray Callum, Ford vice president of Design

Designers from Ford’s global design studios have taken inspiration from the #FordGT and applied the new approach to the creation of unique non‑automotive objects including a racing sailboat, musical instruments and a gaming table. We believe at Ford that design is an emotional journey and should be orchestrated around the customer. The Ford installation at this year’s #salonedelmobile takes visitors through an unexpected discovery process that perfectly reflects that philosophy.

#design #art #function #inspiration #Milan #Italy #music #guitar #FordDesign

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