Read the full interview: http://bit.ly/hockeyCA-ITW ________________________________________ #IconosquareInterview #smm #tourism #socialmedia #hockeycanada #canada #marketing @hockeycanada 3/3 ________________________________________ Key Statistics Engagement Rate: 6,67% Posts on Hashtag: 11,3K Average Number of Likes: 2,8K Average Posts per Week: 12 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We like to keep our Instagram content a little more live and behind the scenes to draw new followers. We also cross-promote our Instagram presence across our other social media platforms and run photo driven contests to spur engagement. ________________________________________Q: On your last 100 media posted, you have 13 videos. How have they helped you? What do these videos consist of? A: Videos have helped us to share a deeper and more complex story than an image could tell. One of our favourite videos was the gold medal moment from the 2015 World Juniors, I think it explains how special video can be. (see on blog) ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: On a personal note, my three favourite accounts to follow are: @bauerhockey – Hockey lovers dream account to follow. Informative, entertaining and visually dynamic. @SportChek Love the gritty focus on athleticism. Inspirational account to follow as an athlete no matter what sport you play. @LAKings If you love to laugh just as much as you love hockey, give the LA Kings a follow. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: Our goal for how many likes or comments we hope to achieve with each post has been constantly evolving as we are seeing a steady build in our follower base. Right now, with 37k followers, we aim to hit between 1-2k likes per post (and more than 10 comments), and if we exceed 2.5k (with 25+ comments), the post has been very successful.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/07 16:04:32