Read the full interview: http://bit.ly/HOLIDAY-INN-ITW ________________________________________ #IconosquareInterview #smm #fun #socialmedia #tourism #holidayinn #fun #marketing @holidayinn 2/3 ________________________________________ Key Statistics Engagement Rate: 1,72 Posts on Hashtag: 186K Average Number of Likes: 170 Average Posts per Week: 4 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Travel is a visually-driven experience, from the initial dreaming and planning stages to the sharing of the trip during and after it happens. We know our guests are on the platform and using it to consume and share travel-related content, and we want to be where they are to show how we can fit into their journeys. Instagram helps us not just tell guests how we can enable their travels but really show them. ________________________________________Q: What motivated your choice to join Iconosquare? A: We love being able to quickly monitor the conversation around the #HolidayInn hashtag to keep up with what our guests are sharing. We have used iconosquare to reach out to guests and ask for permission to share their photos from our social accounts so we can highlight great photos from real guests to a wider audience. ________________________________________Q: How do you measure your brand influence on Instagram? A: We’re interested in what people are saying about our hotels and how they’re interacting with our brand. From a listening perspective, we look at the number of unsolicited hashtag uses for our brand, mentions of the brand, and tags we get in guest photos, as well as the sentiment associated with those interactions. For our brand account, we measure the overall volume of comments, engagements and account followers, as well as the sentiment expressed in comments.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/07/31 06:43:28